Multiple colorful boxes of CBD or infused oil products, with pastel packaging in pink, blue, green, and purple, decorated with botanical designs.

THE CLIENT

Potyque

Potyque is a boutique CBD brand offering plant-based relief for sleep, anxiety and pain, combining premium full-spectrum products with trusted education and genuine customer care. We've partnered with Potyque since day one, from initial brand creation through to a recent repositioning that realigned their strategy around the growth of the business.

THE ASK

Brand strategy
Brand positioning
Brand creation
Art direction
Packaging
Website design
Website build
Social media
Exhibitions
Advertising

THE DELIVERABLES

potyque.com

We built Potyque's identity from the ground up, taking cues from luxury beauty brands to balance credibility with calm. A bespoke suite of graphic assets and a refined colour palette rolled out across packaging, advertising and digital, paired with stylised product photography and an informative yet approachable tone of voice. As the business grew, we worked closely with the team to shape a clear brand strategy and refresh the creative direction, including an SEO-focused website rebuild and a sharper social media presence, positioning Potyque as a go-to premium option in a crowded and often confusing market.

THE DELIVERABLES

Smartphone screen displaying a wellness product advertisement Potyque with text about CBD for calming the body, mind, and soul, and illustrations of CBD oil bottles with percentages and a container labeled 'cc'.

Since launching in 2020, Potyque has been awarded IndyBest four years running, they've expanded their product range as well as launching a subscription service, all underpinned by a brand built to grow with the business.

THE OUTCOME

Three bottles of Potyque CBD oil labeled with different concentrations, stacked stones, and white flowers against a beige background.
“Lou led a comprehensive overhaul of our website at Potyque, from photography and video to a complete SEO-focused rewrite. We’re delighted with the result: the look and feel are stunning, and we’ve seen a significant increase in traffic. As always, Lou was a pleasure to work with, professional and creative throughout. We highly recommend Brand Folk and Lou for their exceptional work and dedication.”
— Andy, Director
Screenshots of a website featuring CBD products, mainly drops and creams, with section titles, product descriptions, and shopping options on a light-colored background.
Open magazine displaying a close-up image of a woman's face with freckles, and an article about plant-based wellness. The page features a woman’s hand holding a dropper with a small bottle, demonstrating a skincare or supplement product. The background includes soft, pink, and white abstract floral patterns.
A collage of wellness product advertisements featuring CBD oils and creams, along with images of women with closed eyes and smiling faces, emphasizing calm, healing, and relaxation.
A hand holding a dropper releasing CBD oil into a small amber glass bottle, with a white box with plant illustration and a pink box on a white surface.
A jar of Potyque Calming Cream with CBD, 250mg, 50ml on a textured beige surface.
Close-up of a person's hand with manicured nails applying lotion or cream to their skin, with text overlay that reads 'Calm your body, mind & soul'.
VIEW MORE WORK

WORK WITH US

Let’s get started. Contact us today and find out how we can work together to create your meaningful and original brand, that will elevate your business.

We can’t wait!