Potyque

THE CLIENT

Potyque is a boutique company specialising in supplying CBD products. Working closely with the client we were briefed to develop a strong strategy and creative approach that positioned them as a premium product, for females looking to enhance their lives and cut through a heavily saturated market.

THE ASK

Brand strategy
Brand positioning
Brand creation
Art direction
Packaging
Website design
Website build
Social media
Exhibitions
Advertising

THE DELIVERABLES

Potyque branding - Multiple boxes of Poytque CBD products in pastel colours with plant imagery.

Potyque branding - Smartphone displaying various social post designs.

Using cannabis flora and fauna, we developed a suite of bespoke illustrations with a complementary colour palette that was used across the packaging range and advertising. Stylised product and lifestyle photography, along with an informative yet friendly tone of voice feature across all collateral, including the website and social platforms. Taking inspiration from high-end beauty brands, we delivered an original brand and packaging that is chic, beautiful and premium - one the clientele would proudly display in their bathroom.

THE OUTCOME

Potyque branding - Assorted CBD products on a white surface with neutral background, including a jar labeled 'Calming Cream,' a small bottle with dropper, and four boxes of CBD oils in pastel colours.

Potyque branding - A brown glass dropper bottle labeled Potyque CBD oil with a white label, set against a background of green cannabis leaves with small yellow flowers.

Potyque branding - A close-up of a cannabis plant with yellow flowers, overlayed with a pink label reading 'POTYQUE, PREMIUM PRODUCED CBD, Potyque. Pure refinement.'

Two webpage screenshots side by side. The left page promotes CBD products with a large image of a CBD dropper bottle surrounded by cannabis leaves, and text describing the product and a cream jar. The right page features a blog post titled '4 Science-Backed Tips to Help You Sleep,' with images of a woman sleeping, a person in nature, and people studying or working.

Potyque branding - Open magazine featuring Potyque CBD products, including a dropper bottle on a large cannabis leaf illustration, with text highlighting product quality and awards.

Potyque branding - A woman practicing yoga on a pink mat indoors with a green couch in background, a Potyque oil bottle, a notebook, and exercise band on a purple block in front of her.

Potyque branding - Hand holding a jar of Potyque calming cream with a finger scooping out some of the cream, against a wooden panelled background.

Potyque calming cream, including a jar of cream with hemp leaves and oranges, a woman in a tank top holding a jar, a hand opening a jar, and text overlays describing natural healing, skin confidence, and the product's ingredients with botanical illustrations.

Potyque branding - Open beige handbag with Potyque products and various items inside, resting on a green surface.

VIEW MORE WORK

WORK WITH US

Let’s get started. Contact us today and find out how we can work together to create your meaningful and original brand, that will elevate your business.

We can’t wait!