Your product is great.
Does your brand know that? 

What do people think when they see your brand before they taste it? First impressions sell. What’s yours saying? 

In food, drink and wellness, consumers make split-second decisions based on what they see. If your brand isn’t doing the heavy lifting, your product is working twice as hard for half the result. 

64% of consumers buy a product for the first time because of its packaging 

An icon with a blue background and a white radial pattern resembling a starburst or sunburst.

72% of purchasing decisions are made at the point of sale 

A blue background with a white geometric starburst design consisting of radial lines of varying lengths.

Premium positioning can increase perceived product value by up to 20% — before a single taste 

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You’ve put the work into the product. Now the brand needs to catch up. 

At Brand Folk, we work with F&B and wellness brands to: 

  • Clarify positioning so people get it instantly 

  • Create packaging and visual identity that stops people in their tracks 

  • Elevate the brand to justify a premium price point 

  • Build a cohesive identity across product, digital and marketing 

  • Align your look with where you want to take the business 

We don’t just make things look better. We make them work harder. 

A red hand with black painted nails holds a blue medical cross, with white star outline in the background.
  • Close-up of a person's hands holding a burrito wrapped in decorative paper with skull and skeleton designs, and an orange sticker featuring a black skull, against a background of other tacos, bottles of hot sauce.
  • A collage featuring five hot sauce bottles with colorful labels and a mural of a footprint with the word "BAD ASS" inside it on a wall, and a person using a tablet at a table.
  • A vintage-style travel-themed poster with a compass rose, postage stamps, and travel-related icons, including flowers and a bear, with text related to exploration and adventure.
  • Collage of various colorful travel-themed posters and images, including a rooftop seating area, sushi, a mural of flamingos, and text about exploration, growth, and happiness.
  • Digital brochure promoting a travel company with various travel-related stickers, mock-up of a mobile app screen, and informational flyers about travel benefits and programs.
  • Abstract graphic with geometric shapes and textures, including a white inverted triangle, a large semi-circle with a crackled pattern, and three circles with various patterns on a light background.
  • Collage of menus, receipts, a pizza box, and two bowls with food items on a dark table.
  • Collage of images of Tre Ciccio restaurant: exterior storefront with black awning and brick building, business cards with Tre Ciccio logo, and takeaway paper bags with Tre Ciccio branding.
  • The image features a pink background with the words 'PLANT-BASED GOODNESS' in large, white, rounded letters. Surrounding the text are various colorful, abstract illustrations of vegetables such as carrots, radishes, and leafy greens in shades of orange, blue, and cream.
  • Multiple colorful signs on a sidewalk promoting a 'Pita Stop' food stand, with the main sign reading 'Full of the good stuff' and illustrations of vegetables and ingredients.
  • Inside a fast food stand called 'Pita Stop' with colorful branding promoting plant-based food options. The counter displays condiments, and the background features a bright blue wall with neon and pink decorative elements.

WHAT OUR CLIENT’S SAY

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Having worked with Brand Folk for over 10 years and across two iterations of our business, we can safely say we have a great relationship, which has been key to getting the best outcome for our business. Louise and the team always understand what we need (even before we do) and push us to try new things. Together, we have built a brand that has grown with the business and is future proof.

ROGER — LISTO BURRITO

Not sure what's holding your brand back? In 20 minutes, we'll give you a clear, honest snapshot of:

  • Your packaging and visual identity

  • Your digital presence and messaging

  • Where you sit against the competition

  • The easiest wins to help you grow

No agenda. No sales pitch. Just straight talk from people who've been building brands for 20+ years.

Built for founders who know their brand needs to work harder and are ready to do something about it.

Get a FREE F&B Brand Health Check™ 

We look forward to supporting you.