Pita Stop branding. Colourful graphic with the words 'Full of the Good Stuff' and a pita stop in the center, surrounded by abstract food elements in pink, red and beige on a blue backgound.

THE CLIENT

Pita Stop

Pita Stop, is small pop-up takeaway venue in Manchester University’s Student Union, offering plant-based food (falafel) and drinks. The client requested a fresh brand solution that stood out within the busy student union and moved away from stereotypical vegan design. Due to the nature of the pop-up business,  budgets were lean and our solution needed to work within these constraints without lacking any of the quality!

THE ASK

Brand creation
Illustration
Typography
Signage
Interior design
Advertising
Digital design
Social media

THE DELIVERABLES

Pita Stop branding - Pattern of stickers with the text 'PITA STOP' and 'Plant-Based Goodness' in blue, pink, and red on a beige background, and two paper shopping bags in beige with 'PITA STOP' and 'Plant-Based Goodness' logos.

The brand is a fresh and modern take on the vegan offering. Using a pita bread as the main logo icon, forming the central point for all the brand collateral. We created a collection of hand drawn illustrations of the various food items available and overlaid quirky statements creating a cheeky and fun tone of voice. A set of punchy visuals were created to use across all the marketing materials, including: Internal and external unit signage and branding; Menus; packaging; Social content; Print and digital advertising and staff uniforms.

THE OUTCOME

Pita Stop branding - Colourful illustration with the phrase 'All the falafel feels' in bold orange letters, surrounded by pink and blue abstract shapes with dashed lines.
Pita Stop branding - A graphic of a blue T-shirt with pink text that says 'GREEN GODS' and a beige apron with a blue logo that reads 'PITA STOP' on a pink background.
Pita Stop branding - Vibrant food stand for 'Pita Stop' with colourful illustrations of vegetables and abstract shapes, serving plant-based pita wraps and drinks in a bright blue setting.
Pita Stop branding - Outdoor display signs promoting Pita Stop with colourful graphics and text that reads "Full of the good stuff" on blue backgrounds, featuring illustrations of vegetables.
Pita Stop branding - Colourful illustration with the text "Plant-Based Goodness" on a pink background, surrounded by various stylised vegetables like carrots, broccoli, and tomatoes in pink, red, blue, and cream colours.
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