THE CLIENT
Mamars
Mamars is an independent artisan bakery and delicatessen nestled in the heart of Warrington town centre. We were asked to reposition Mamars as the go-to place in Warrington for bread, cheese, meats and comfort, redefining the business's positioning, mission and values in preparation for future growth. The brief called for a brand that felt fresh, joyful and inclusive, robust enough to flex across the business's retail and events offering, and distinctive enough to stand out as the place to go for premium artisan products and events.
THE ASK
Brand Strategy
Rebrand
Illustration
Print design
Digital design
Website design
Editable templates
Uniform
Packaging
Signage
THE DELIVERABLES
We landed on the concept "Comfort in Every Bite", capturing the homely atmosphere of Mamars and recreating it across the brand. A playful family of mice and quirky, characterful copy came together to create an identity that speaks to both the quality of the products and the warmth of the welcome, reflecting Mamars' fusion of British and Mediterranean food and drink and its role as a gathering place at the heart of Warrington.
The new branding was applied across signage, packaging, uniforms and merchandise, as well as promotional materials, social templates and the website, creating a consistent, elevated presence at every customer touchpoint.
THE OUTCOME
WORK WITH US
Let’s get started. Contact us today and find out how we can work together to create your meaningful and original brand, that will elevate your business.
We can’t wait!