Close-up of a loaf of bread with a dusting of flour on top, positioned next to a graphic design with the quote 'Mamas is... comfort in every bite' and illustrations of cookies.

THE CLIENT

Mamars

Mamars is an independent artisan bakery and delicatessen nestled in the heart of Warrington town centre. We were asked to reposition Mamars as the go-to place in Warrington for bread, cheese, meats and comfort, redefining the business's positioning, mission and values in preparation for future growth. The brief called for a brand that felt fresh, joyful and inclusive, robust enough to flex across the business's retail and events offering, and distinctive enough to stand out as the place to go for premium artisan products and events.

THE ASK

Brand Strategy
Rebrand
Illustration
Print design
Digital design
Website design
Editable templates
Uniform
Packaging
Signage

THE DELIVERABLES

Logo for Mamars Artisan Bakery with a graphic of a mouse, featuring a beige background on the left side and an orange background on the right side.

We landed on the concept "Comfort in Every Bite", capturing the homely atmosphere of Mamars and recreating it across the brand. A playful family of mice and quirky, characterful copy came together to create an identity that speaks to both the quality of the products and the warmth of the welcome, reflecting Mamars' fusion of British and Mediterranean food and drink and its role as a gathering place at the heart of Warrington.

The new branding was applied across signage, packaging, uniforms and merchandise, as well as promotional materials, social templates and the website, creating a consistent, elevated presence at every customer touchpoint.

THE OUTCOME

A vertical stack of sliced sourdough bread on a white surface with overlaid text about Mamars Bakery, a bakery established in 2020, with a badge in the top right corner.
Tri-fold brochure for Mamars bakery on a wooden table, featuring images of baked goods, with highlighted text such as "Comfort in Every Bite" and "For Coming Together," and mentions of a licensed delicatessen at Warrington, UK.
Storefront for Mamars bakery and delicatessen with signage reading 'Artisan bakery & delicatessen,' 'Fresh produce & home comforts,' and 'Comfort in every bite,' with illustrations of carrots and potted plants outside.
A set of four social templates for food and drink activities at Mamars, including cheese and beer night, summer events, bread classes, and a pie pop-up, each with date, time, and ticket information.
A person holding a sliced loaf of bread with a crusty exterior and a soft, airy interior, while wearing a bakery apron from Mamars Artisan Bakery.
A smiling woman with a close-up of her face, with text overlay about Mamars bakery, including a logo and location information.
Two canvas tote bags hanging on hooks above a wooden counter. The bag on the left has a logo that reads 'MAMARS ARTISAN BAKERY' and 'EST. 2020 DELICATESSEN' The bag on the right has large text that reads, 'COMFORT IN EVERY BITE'.
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WORK WITH US

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