Listo Burrito

THE CLIENT

Listo Burrito is a collection of independent Mexican restaurants based in Manchester and Liverpool, who have been delighting customers with their ‘badass burritos’ since 2013. In 2020, we undertook a full re-brand and overhaul of the already highly successful ‘Changos’ brand. We needed to ensure that the new brand connected with the existing loyal customer base as well as attracting new ones and to create a unique and flexible brand that would stand out within the saturated sector.

THE ASK

Brand strategy
Brand positioning
Brand identity
Art direction
Digital design
Print design
Website design
Website build
Packaging
Advertising
Social media

THE DELIVERABLES

Listo Burrito branding - Assorted sauce bottles with vibrant labels, a wall with graffiti-themed art including a stylised hand and the words "Badass", a black and white geometric pattern, and a person working at a counter in a restaurant or cafe.

Revisiting the Mexican theme but with a new darker, quirkier edge to it. Collaborating with an illustrator we crafted a collection of bespoke assets that were layered, with a strong colour palette, punchy typography and stylised photography. This resulted in a brand that flexes across the 3 locations, each with consistent and unique assets. Delivering a brand that is fresh, flexible and able to grow with the business.

Full application included: Interior and exterior styling and design, packaging, menus, socials, website, app and advertising.

THE OUTCOME

Listo Burrito branding - A stylised digital illustration of a person wearing a mask with eye holes covered by white X shapes, with a orange and black colour scheme.

Listo Burrito branding - Storefront window decal with skull and smoke, reading "Listo Burrito" and established date 2013, inside a restaurant with hanging lamps and patterned exterior.

“Having worked with Brand Folk for over 10 years and across two iterations of our business we can safely say we have a great relationship, which has been key to getting the best outcome for our business. Louise and the team always understand what we need (even before we do) and push us to try new things. Together, we have built a brand that has grown with the business and is future proof. We highly recommend working with Brand Folk and look forward to the exciting developments ahead.”

— Roger, Director

Listo Burrito branding - Black and white illustration of an eagle perched on a rock, holding a burrito in its talons.

A split-screen image showing the website of a burrito restaurant. The left side displays a colorful homepage with text '¡Viva Listo Burrito!' over a background of burritos and bottles, and a welcoming message about serving Manchester and Liverpool. The right side shows a black-themed contact and social media section with maps, addresses, opening hours, social media handles, and prompts to follow and review the restaurant.

Listo Burrito branding - Collection of colourful social media-style graphics.

Listo Burrito branding - People standing in line outside the Manchester restaurant called 'Listo Burrito'. There is a crowd of mostly young adults, some engaged in conversation, waiting outside the entrance.

Listo Burrito branding - Close-up of a burrito cut in half, showing rice, beans, ground meat, lettuce, and salsa inside a branded paper wrapper, with side dishes and hot sauce bottles in the background.

VIEW MORE WORK

WORK WITH US

Let’s get started. Contact us today and find out how we can work together to create your meaningful and original brand, that will elevate your business.

We can’t wait!