Good products get overlooked every day. Great branding makes sure yours isn't.

We build bold, original brands rooted in strategy for founder-owned food, drink and wellness businesses.

Idea-led. Craft-made. Built to last.

Sound Familiar?

You've grown but your brand hasn't kept up. It made complete sense when you started. Now it's holding you back.

Your brand looks fine. But fine doesn't get you noticed on shelf, shared on Instagram or taken seriously by the buyers you're pitching.

You've got the basics in place, but something's off. It doesn't quite feel like you, and you just can't put your finger on it.

Want to learn how we can support your business? Book your FREE Brand Health Check™

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WHO WE ARE

Brand Folk is a boutique branding agency specialising in food, drink and wellness.

We work with founder-owned businesses. The kind built on a genuine idea, a real story and an ambition that deserves a brand to match. Our job is to make sure the outside reflects what you already know is on the inside.

With 20+ years of brand expertise, we bring the strategic thinking and creative craft of the best agencies in the business, without the layers, the overheads or the loss of control that comes with them. You work with us directly. Every time.

A stylised illustration of a red hand holding a glowing blue light bulb against a beige background, with white star outline behind it.

OUR SERVICES

Whether you’re launching something new, reconnecting with your audience or ready to push your brand into its next chapter, we bring the same level of craft and strategic thinking to every brief.

NEW BRAND
For founders ready to launch and get it right from day one. We build brands with the strategy, identity and foundations to grow with your business, so you're not rebuilding a few years down the line.

REBRAND
You've grown and now nothing fits the same. We look at where you are now, where you're heading and what your customers need to see, to rebuild something that truly reflects it.

BRAND EVOLUTION
The brand is good. But it needs to work harder. We act as your senior creative partner, ensuring everything is consistent, coherent and keeping you on track while you scale.

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WHAT WE DO

Brand Strategy
Brand Purpose
Brand Values
Brand Positioning
Brand Identity
Digital Design
Print Design
Website Design
Art Direction

WHY BRAND FOLK?

Craft over templates.
Strategy over shortcuts.

We work with founders who take their brand seriously. That means we take it seriously too. Every project we create is original — we don't do shortcuts, we don't do design for design's sake, we are ideas-led always. We live and breathe your brand, (almost) as much as you do!

20+ years of brand expertise

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WHAT OUR CLIENT’S SAY

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Testimonals

Brand Folk’s designs and brand development have been the backbone to our business. They went above and beyond to ensure all elements of the brief were met. Their eye for detail sets them apart from the crowd of designers out there. Their personable touch and ease of conversation is what makes recommending Brand Folk easy to my client base.

GEORGIE GLASS — GEORGIE GLASS PHOTOGRAPHY

I engaged Brand Folk to design the brand for my new business. They understood the brief perfectly and delivered a beautiful set of assets. They created the right professional first impression and have made my business stand out from the crowd. Not only that, my branding can grow with the business as it evolves. This was super important for me as a Start-Up. Brand Folk were a pleasure to work with and I wouldn't hesitate to recommend their services to others.

RACHEL PHILPOTTS — RE:NUTRITION

Brand Folk created our brand from inception which is still strong as ever today (12 years later). Not only was the design excellent, but they helped us understand the important aspects of the design and brand which helped us make our decision. We have never regretted it. Our brand is instantly recognisable and still stands out amongst our competitors. They have been a major part of our business growing and thriving.

CHRIS WYNNE — THE REHAB PHYSIO

WHO WE WORK WITH

WHAT’S NEXT?

Not sure where your brand stands?
Let's find out.

Built for founders who know their brand needs to work harder and are ready to do something about it.

Get your FREE Brand Health Check™

Already know what you need? Tell us about your brand.

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