An informational graphic titled 'The early cancer diagnosis resource' with branding of Gateway C, designed by the NHS for the NHS. It features a smiling elderly woman with gray hair, wearing a yellow polka-dot shirt and a stethoscope around her neck, in a circular frame.

THE CLIENT

GatewayC

GatewayC are an organisation within ‘The Christie’, providing online education to HCPs. Based on strong statistics and NHS backing, their sole purpose is to help to detect cancer earlier. The client required a refresh of their brand positioning and a rebrand, one that clearly outlines their position in the market place, speaking directly to their audience. 

THE ASK

Brand strategy
Brand positioning
Rebrand
Digital design
Print design
Branded templates

THE DELIVERABLES

A smartphone displaying an educational platform with the NHS logo and text about access to CPD courses, and a laptop showing a website called GatewayC focused on early cancer diagnosis resources.

We defined their brand positioning as ‘The early cancer diagnosis resource’ a hub for premium education and knowledge. We developed 4 key pillars, placing  HCP’s and patients very much at the heart of everything they do. And we crafted a modern and dynamic brand that offers longevity and flexibility for the future. This was rolled out across a range of digital and print assets including, website, exhibition materials, stationery, social posts, presentations, templates and videos. 

After a highly successful launch of the rebrand and increased awareness in the service, GatewayC have since seen their reach expand across the network.

THE OUTCOME

A male doctor with glasses, a beard, and a stethoscope around his neck, standing with arms crossed, smiling against a green background. Text on the left reads 'We inform Primary care clinicians.'
“Brand Folk are an exceptional and personable team, with a talent for visual storytelling. They are highly skilled at translating a concept into a developed piece of impactful visual education. Their impact on our brand cannot be understated. Brand Folk have worked on a full rebrand; working with senior NHS managers, to reignite the brand to resonate and land with our audience. Stakeholder management has been another key skill required, translating multiple needs and ideas into a cohesive visual story. Their impact on our business has been incredible and we are incredibly fortunate to work alongside them.”
— Natasha, Marketing Manager
A collage of branding materials for Gateway C, including a brand book, color palettes, logo designs, and promotional images featuring healthcare professionals and informational content about cancer diagnosis and primary care clinicians.
Business stationery for GatewayC with logo, name, contact information, QR code, and social media icons, and an NHS endorsement, set against a blue background.
Three informational banners about early cancer diagnosis resources with images of diverse individuals using devices, featuring logos of NHS, Macmillan Cancer Support, and Cancer Research UK.
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WORK WITH US

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