Your product is great.
Does your brand know that?
What do people think when they see your brand before they taste it? First impressions sell. What’s yours saying?
In food, drink and wellness, consumers make split-second decisions based on what they see. If your brand isn’t doing the heavy lifting, your product is working twice as hard for half the result.
64% of consumers buy a product for the first time because of its packaging
72% of purchasing decisions are made at the point of sale
Premium positioning can increase perceived product value by up to 20% — before a single taste
You’ve put the work into the product. Now the brand needs to catch up.
At Brand Folk, we work with F&B and wellness brands to:
Clarify positioning so people get it instantly
Create packaging and visual identity that stops people in their tracks
Elevate the brand to justify a premium price point
Build a cohesive identity across product, digital and marketing
Align your look with where you want to take the business
We don’t just make things look better. We make them work harder.
WHAT OUR CLIENT’S SAY
Having worked with Brand Folk for over 10 years and across two iterations of our business, we can safely say we have a great relationship, which has been key to getting the best outcome for our business. Louise and the team always understand what we need (even before we do) and push us to try new things. Together, we have built a brand that has grown with the business and is future proof.
ROGER — LISTO BURRITO
Get a FREE F&B Brand Health Check™
Not sure what’s holding your brand back? In 20 minutes, we’ll give you a clear, honest snapshot of:
Your packaging and visual identity
Your digital presence and messaging
Where you sit against the competition
The easiest wins to help you grow
No fluff. No obligation. Just clarity.
